About the Journal
Journal Cover
Volume & ISSN
About the Journal
VISKOM (Visual Communication and Media Studies) is a premier, peer-reviewed, and open-access academic journal dedicated to the rigorous exploration and dissemination of research within the vibrant and rapidly evolving fields of visual communication and media studies.
The journal serves as a critical forum for scholars, designers, artists, media professionals, and business strategists to share original insights into how visual elements, images, and various media forms construct meaning, influence perceptions, and shape cultures, societies, and markets. VISKOM places strong emphasis on interdisciplinary studies that bridge the gap between creative practice, social theory, and strategic business analysis, welcoming contributions that examine the strategic use of visuals in commerce, the technological adoption in creative industries, and the profound effects of media on audiences.
Focus and Scope
VISKOM welcomes innovative scholarly contributions that address challenges and opportunities in the visual realm across four core, interdisciplinary domains:
1. Visual Communication and Design
- Design Theory and Methodology: Studies on foundational principles, semiotics, and methodology in graphic, interaction, and environmental design.
- Aesthetics and Visual Culture: Research into the role of visual aesthetics, image creation, and cultural representation in contemporary media.
- Visual Storytelling and Narrative: Analysis of how visual elements construct compelling narratives across different media platforms.
- Media Production and Technology: Exploration of emerging tools, software, and production techniques in visual media creation and deployment.
2. Strategic Visual Marketing and Business
- Visual Marketing and Branding: Research into the strategic use of visual elements to influence consumer behavior, brand identity, and market perception.
- Advertising and Commercial Visuals: Analysis of visual rhetoric, persuasion, and effectiveness in promotional media and advertising campaigns.
- UX/UI Design in Business Contexts: Studies on user experience (UX) and user interface (UI) design optimization for e-commerce, applications, and digital services.
- Data Visualization for Business Intelligence: Utilizing visual communication techniques to represent complex data for strategic business decision-making.
3. Media, Arts, and Humanities Integration
- Media Studies and Analysis: Critical theory and analysis of media forms, platforms (social media, streaming), and their societal impact.
- Visual Arts and Artistic Expression: Research into contemporary visual arts, digital art, film studies, and the creative use of media by artists.
- Literature and Visual Interpretation: Studies bridging literary analysis with visual interpretations, adaptation, and intertextuality.
- Historical and Cultural Visual Analysis: Exploration of visual media's role in historical documentation, cultural politics, and societal identity formation.
4. Media Effects and Communication Science
- Mass Communication Theory and Models: Research on foundational theories of mass media and persuasive communication models.
- Audience Studies and Media Reception: Analysis of audience interpretation, active reception, and the psychological processing of visual media.
- Public Relations and Visual Campaigns: Strategic use of visuals and media channels in public relations, corporate communication, and non-profit campaigns.
- Intercultural and Global Communication: Examination of visual communication challenges and strategies across diverse cultures and international settings.
Beyond these core areas, the Editorial Board particularly welcomes interdisciplinary contributions from scholars in fields such as Business, Literature, Sociology, Art, and Computer Science. We seek research that effectively integrates visual communication theories with diverse methodologies, ensuring the journal remains a central intellectual hub for academics and practitioners across the broad spectrum of the creative and strategic industries.
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