Focus and Scope
VISKOM welcomes innovative scholarly contributions that address challenges and opportunities in the visual realm across four core, interdisciplinary domains:
1. Visual Communication and Design
Design Theory and Methodology
Studies on foundational principles, semiotics, and methodology in graphic, interaction, and environmental design
Aesthetics and Visual Culture
Research into the role of visual aesthetics, image creation, and cultural representation in contemporary media
Visual Storytelling and Narrative
Analysis of how visual elements construct compelling narratives across different media platforms
Media Production and Technology
Exploration of emerging tools, software, and production techniques in visual media creation and deployment
2. Strategic Visual Marketing and Business
Visual Marketing and Branding
Research into the strategic use of visual elements to influence consumer behavior, brand identity, and market perception
Advertising and Commercial Visuals
Analysis of visual rhetoric, persuasion, and effectiveness in promotional media and advertising campaigns
UX/UI Design in Business Contexts
Studies on user experience (UX) and user interface (UI) design optimization for e-commerce, applications, and digital services
Data Visualization for Business Intelligence
Utilizing visual communication techniques to represent complex data for strategic business decision-making
3. Media, Arts, and Humanities Integration
Media Studies and Analysis
Critical theory and analysis of media forms, platforms (social media, streaming), and their societal impact
Visual Arts and Artistic Expression
Research into contemporary visual arts, digital art, film studies, and the creative use of media by artists
Literature and Visual Interpretation
Studies bridging literary analysis with visual interpretations, adaptation, and intertextuality
Historical and Cultural Visual Analysis
Exploration of visual media's role in historical documentation, cultural politics, and societal identity formation
4. Media Effects and Communication Science
Mass Communication Theory and Models
Research on foundational theories of mass media and persuasive communication models
Audience Studies and Media Reception
Analysis of audience interpretation, active reception, and the psychological processing of visual media
Public Relations and Visual Campaigns
Strategic use of visuals and media channels in public relations, corporate communication, and non-profit campaigns
Intercultural and Global Communication
Examination of visual communication challenges and strategies across diverse cultures and international settings
Interdisciplinary Integration
Beyond these core areas, the Editorial Board particularly welcomes interdisciplinary contributions from scholars in fields such as Business, Literature, Sociology, Art, and Computer Science. We seek research that effectively integrates visual communication theories with diverse methodologies, ensuring the journal remains a central intellectual hub for academics and practitioners across the broad spectrum of the creative and strategic industries.