Focus and Scope
Exploring the dynamic intersection of visual communication and media studies
Primary Focus Areas
Visual Communication
Graphic design, visual rhetoric, semiotics of visual messages, and visual literacy studies
Media & Cultural Studies
Film, photography, animation, and the impact of visual media on cultures and societies
Digital & Interactive Media
New media technologies, interactive design, user experience, and digital storytelling
Advertising & Branding
Visual branding strategies, advertising design, and commercial visual communication
Publication Scope
Empirical Studies
Original research investigating visual perception, media effects, and audience reception
Critical Analyses
Theoretical examinations of visual culture, media representation, and semiotic analysis
Historical Reviews
Comprehensive analysis of visual communication evolution and media history
Our Mission
VISKOM is dedicated to advancing knowledge in visual communication and media studies through the publication of high-quality, peer-reviewed research. We serve as a critical forum for scholars, designers, artists, and media professionals to explore how visual elements construct meaning, influence perceptions, and shape contemporary cultures and societies.