PEMANFAATAN ANIMASI UNTUK PROMOSI BISNIS YANG EFEKTIF DI ERA DIGITAL
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Abstract
ABSTRAK
Dalam era digital yang semakin berkembang, peran pemasaran digital menjadi semakin penting bagi bisnis untuk dapat bersaing dan meningkatkan penjualan. Salah satu strategi pemasaran digital yang semakin popular adalah pemanfaatan animasi. Animasi dapat digunakan untuk menciptakan konten yang menarik, mudah diingat, dan efektif dalam menyampaikan pesan bisnis. Penelitian ini bertujuan untuk menganalisis penggunaan animasi dalam promosi bisnis digital dan dampaknya terhadap keefektifan strategi pemasaran. Melalui penelaahan beberapa sumber terkait, dapat disimpulkan bahwa animasi dapat menjadi alat promosi yang efektif untuk meningkatkan kesadaran merek, membangun keterlibatan pelanggan, dan mendorong konversi penjualan. Dengan pemanfaatan animasi yang tepat, bisnis dapat meningkatkan citra merek, menarik minat konsumen, dan pada akhirnya meningkatkan penjualan di era digital.
ABSTRACT
In the growing digital era, the role of digital marketing is becoming increasingly important for businesses to compete and increase sales. One of the increasingly popular digital marketing strategies is the use of animation. Animation can be used to create content that is engaging, memorable, and effective in conveying business messages. This research aims to analyze the use of animation in digital business promotion and its impact on the effectiveness of marketing strategies. Through the review of several related sources, it can be concluded that animation can be an effective promotional tool to increase brand awareness, build customer engagement, and drive sales conversions. With the right utilization of animation, businesses can improve brand image, attract consumer interest, and ultimately increase sales in the digital era.
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References
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