PENGARUH DESAIN GRAFIS TERHADAP BRAND AWARENESS PADA STRATEGI PEMASARAN DIGITAL
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Abstract
ABSTRAK
Strategi pemasaran digital semakin berkembang dan menjadi salah satu kunci penting dalam kesuksesan sebuah bisnis. Peran desain grafis tidak dapat diabaikan dalam membangun brand awareness yang kuat di era digital. Penelitian ini bertujuan untuk menganalisis pengaruh desain grafis terhadap brand awareness dalam strategi pemasaran digital. Melalui tinjauan terhadap berbagai sumber terkait, ditemukan bahwa desain grafis yang menarik dan konsisten dapat meningkatkan brand awareness dan membantu menciptakan pengalaman pelanggan yang positif. Selain itu, pemanfaatan media sosial sebagai platform digital juga terbukti efektif dalam memperkuat brand awareness melalui konten visual yang kreatif.
ABSTRACT
Digital marketing strategies continue to evolve and have become a key factor in business success. The role of graphic design is essential in building strong brand awareness in the digital era. This study aims to analyze the influence of graphic design on brand awareness within digital marketing strategies. Through a review of various relevant literature sources, the findings indicate that attractive and consistent graphic design significantly enhances brand awareness and contributes to the creation of positive customer experiences. In addition, the use of social media as a digital platform has proven effective in strengthening brand awareness through creative and visually engaging content. These results highlight the importance of integrating graphic design as a strategic element in digital marketing to support brand visibility and recognition in a competitive digital environment.
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