DESAIN KOMUNIKASI VISUAL DALAM PENGEMBANGAN IDENTITAS BISNIS DI ERA DIGITAL
Article Sidebar
Main Article Content
Abstract
ABSTRAK
Era digital telah membawa perubahan signifikan dalam strategi pengembangan identitas bisnis, termasuk bagaimana sebuah perusahaan membangun citra dan pesan yang kuat kepada audiensnya. Desain komunikasi visual memegang peranan penting dalam proses ini, berfungsi sebagai elemen strategis untuk menyampaikan nilai, karakter, dan identitas bisnis secara efektif. Penelitian ini bertujuan untuk mengkaji peran dan dampak desain komunikasi visual dalam membangun dan memperkuat identitas bisnis di era digital. penelitian menunjukkan bahwa desain komunikasi visual yang strategis dan adaptif terhadap tren digital dapat meningkatkan daya saing, membangun kepercayaan pelanggan, serta memperkuat citra merek. Kesimpulan ini menegaskan pentingnya integrasi desain komunikasi visual dalam strategi pemasaran digital sebagai langkah kunci dalam pengembangan identitas bisnis yang sukses.
ABSTRACT
The digital era has brought significant changes to business identity development strategies, including how companies build strong images and messages for their audiences. Visual communication design plays a crucial role in this process, serving as a strategic element for effectively conveying business values, character, and identity. This study aims to examine the role and impact of visual communication design in building and strengthening business identity in the digital era. The findings indicate that visual communication design that is strategic and adaptive to digital trends can enhance competitiveness, build customer trust, and strengthen brand image. These conclusions emphasize the importance of integrating visual communication design into digital marketing strategies as a key step toward successful business identity development.
Article Details
References
Alkahtani, M., Khalid, Q. S., Jalees, M., Omair, M., Hussain, G., & Pruncu, C. I. (2021). E-agricultural supply chain management coupled with blockchain effect and cooperative strategies. Sustainability, 13(2), 1–30. https://doi.org/10.3390/su13020816
Ares, G., Antúnez, L., Alcaire, F., Natero, V., & Otterbring, T. (2024). Is this advertisement designed to appeal to you? Adolescents’ views about Instagram advertisements promoting ultra-processed products. Public Health Nutrition, 27(1), Artikel e102. https://doi.org/10.1017/S1368980024000533
Bagnolo, V., Argiolas, R., Cuccu, S., & Paba, N. (2021). Beyond HBIM: Serious games and procedural modelling for heritage dissemination. International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences - ISPRS Archives, 46(4/W4-2021), 55–60. https://doi.org/10.5194/isprs-archives-XLVI-4-W4-2021-55-2021
Balasubramanian, P., Nayar, R., Min, O., & Maskell, D. L. (2022). Approximator: A software tool for automatic generation of approximate arithmetic circuits. Computers, 11(1), 11. https://doi.org/10.3390/computers11010011
Bao, W. (2024). 3D animation stereo space design based on digital visual communication technology. Applied Mathematics and Nonlinear Sciences, 9(1). https://doi.org/10.2478/amns-2024-1678
Basova, Y., Dobrotvorskiy, S., Balog, M., Iakovets, A., Chelabi, M. A., & Zinchenko, A. (2023). Increasing SME supply chain resilience in the face of rapidly changing demand with 3D model visualisation. International Journal of Mechatronics and Applied Mechanics, 2023(14).
Botelho, L. V., Freitas, J. V., Camara, A. O. da, de Almeida, I. F., Gonçalves, T. D. S., Horta, P. M., Canella, D. S., & Cardoso, L. D. O. (2023). Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil. Public Health Nutrition, 26(1), 1–11. https://doi.org/10.1017/S1368980022002191
Brewer, L. P. C., Hayes, S. N., Caron, A. R., Derby, D. A., Breutzman, N. S., Wicks, A., Raman, J., Smith, C. M., ... & Patten, C. A. (2019). Promoting cardiovascular health and wellness among African-Americans: Community participatory approach to design an innovative mobile-health intervention. PLoS ONE, 14(8), Artikel e0218724. https://doi.org/10.1371/journal.pone.0218724
Cai, Q. (2024). The application of image graphic visual communication techniques in artistic creation from the perspective of digital media. Applied Mathematics and Nonlinear Sciences, 9(1). https://doi.org/10.2478/amns-2024-2327
Călina, J., Călina, A., Iancu, T., & Vangu, G. M. (2022). Research on the use of aerial scanning and GIS in the design of sustainable agricultural production extension works in an agritourist farm in Romania. Sustainability, 14(21), 14219. https://doi.org/10.3390/su142114219
Cavanagh, T. (2023). Cognitive and graphic design principles for creating well-organized, visually appealing slide decks. Business and Professional Communication Quarterly, 86(1), 33–51. https://doi.org/10.1177/23294906221131988
Chi, L. (2024). Balance of authenticity and artistry in TV drama scene design in the context of digital media. Applied Mathematics and Nonlinear Sciences, 9(1). https://doi.org/10.2478/amns-2024-0644
Duan, Z., Zhou, J., & Gu, F. (2024). Cognitive differences in product shape evaluation between real settings and virtual reality: Case study of two-wheel electric vehicles. Virtual Reality, 28(3). https://doi.org/10.1007/s10055-024-01034-8
Duque, J. F., & Inhan, L. (2020). Discussing the pillars of the Brazilian Tropicália movement: The graphic design of Rogério Duarte. Arte, Individuo y Sociedad, 34(4), 951–968. https://doi.org/10.5209/ARIS.66113
Ferrara, C., & Costa, M. (2024). Ustica, a whole world in an island fragment. Dalam Springer Series in Design and Innovation (Vol. 37, hlm. 694–701). Springer Nature. https://doi.org/10.1007/978-3-031-49811-4_66
Foiași, T., Pantazi-Băjenaru, M., & Gurău, D. (2023). Personal design, the new fashion trend with applications of innovative technologies. Leather and Footwear Journal, 23(3), 199–208. https://doi.org/10.24264/lfj.23.3.5
Foncubierta-Rodríguez, M. J., Galiana-Tonda, F., & del Mar Galiana Rubia, M. (2020). Chambers of Commerce: A new management. The balanced scorecard approach for Spanish chambers. CIRIEC-Espana Revista de Economia Publica, Social y Cooperativa, 99, 273–308. https://doi.org/10.7203/CIRIEC-E.99.14602
Gula, I., Maznichenko, O., Kutsenko, A., Osadcha, A., & Kravchenko, N. (2023). Methods of teaching graphic design in HEIs for art. Journal of Curriculum and Teaching, 12(2), 154–165. https://doi.org/10.5430/jct.v12n2p154
Gunawan, G., Utomo, A. S. A., & Benediktus, H. S. (2021). Optimization of shipyard layout with material handling cost as the main parameter using genetic algorithm. AIP Conference Proceedings, 2376(1). https://doi.org/10.1063/5.0059005
Hakiki, M., Surjono, H. D., Wagiran, Fadli, R., Samala, A. D., Eliza, F., Fricticarani, A., Suryaningsih, A., & Hidayah, Y. (2024). Effectiveness of Android-based mobile learning in graphic design course for digital learning: The development research study. International Journal of Information and Education Technology, 14(4), 602–611. https://doi.org/10.18178/ijiet.2024.14.4.2083
Harland, R. G. (2024). Developing an explanatory hypothesis for urban graphic heritage through the observation of physical traces. Design Journal, 27(3), 511–532. https://doi.org/10.1080/14606925.2024.2339651
Harland, R. G., Bridge, J., Nash, M., & Rabagliati, M. (2024). Utilising graphic heritage for heritage interpretation: A case report on testing the applicability of graphic heritage as a development tool for UNESCO heritage designations. Heritage and Society, 17(1), 117–143. https://doi.org/10.1080/2159032X.2023.2248580
Huang, Z. (2024). Exploring the thinking transformation and development of graphic design in mobile digital media. Applied Mathematics and Nonlinear Sciences, 9(1). https://doi.org/10.2478/amns-2024-0866
Ingriana, A. (2025). The influence of e-trust on consumer purchasing behavior in e-commerce. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(3). https://journal.dinamikapublika.id/index.php/Jumder
Ingriana, A., Chondro, J., & Rolando, B. (2024). Transformasi digital model bisnis kreatif: Peran sentral e-commerce dan inovasi teknologi di Indonesia. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(1).
Ingriana, A., Gianina Prajitno, G., & Rolando, B. (2024). The utilization of AI and big data technology for optimizing digital marketing strategies. International Journal of Economic and Business Studies (IJEBS), 1(1).
Ingriana, A., Hartanti, R., Mulyono, H., & Rolando, B. (2024). Pemberdayaan e-commerce: Mengidentifikasi faktor kunci dalam motivasi pembelian online. Jurnal Manajemen Dan Kewirausahaan (JUMAWA), 1(3), 101–110.
Junior, R., & Silva, F. (2021). Redefining the MDA framework—The pursuit of a game design ontology. Information, 12(10), 395. https://doi.org/10.3390/info12100395
Koo, D. S., An, J. S., & Yoon, H. J. (2024). Classification and analysis of fabric types for shirts: A comparison between virtual and real fabrics. Journal of Engineered Fibers and Fabrics, 19. https://doi.org/10.1177/15589250241262318
Lan, H. (2023). Research on the strategy of using graphic creativity in visual communication design in the context of Internet+. Applied Mathematics and Nonlinear Sciences. https://doi.org/10.2478/amns.2023.1.00222
Lee, N., & Suh, S. (2024). How does digital technology inspire global fashion design trends? Big data analysis on design elements. Applied Sciences, 14(13). https://doi.org/10.3390/app14135693
Linder, R., & Falk-Ross, F. (2024). Multimodal resources and approaches for teaching young adolescents: A review of the literature. Education Sciences, 14(9). https://doi.org/10.3390/educsci14091010
Luo, Y. J., & Hsiao, P. W. (2023). Design of interactive learning materials with concept of sustainability integrated into Macau Drunken Dragon Dance. Engineering Proceedings, 38(1), 12. https://doi.org/10.3390/engproc2023038012
Maha, V. A., Derian Hartono, S., Prajitno, G. G., & Hartanti, R. (2024). E-commerce lokal vs global: Analisis model bisnis dan preferensi konsumen. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(1).
Mantas, P., Ioannou, Z. M., Viennas, E., Pavlidis, G., & Sakkopoulos, E. (2022). Digital gifts and tourism mementos: A sustainable approach. Sustainability, 14(1), 98. https://doi.org/10.3390/su14010098
Marjanović, J., Petrak, S., Mahnić Naglić, M., & Glogar, M. I. (2019). Design and computer construction of structural sleeve forms for women’s clothing. Textile and Leather Review, 2(4), 183–195. https://doi.org/10.31881/TLR.2019.29
Mohamed, T. I., & Sicklinger, A. (2022). An integrated curriculum of virtual/augmented reality for multiple design students. Education and Information Technologies, 27(8), 11137–11159. https://doi.org/10.1007/s10639-022-11069-6
Mulyono, H., Hartanti, R., & Rolando, B. (2024). Suara konsumen di era digital: Bagaimana review online membentuk perilaku konsumen digital. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(1).
Mulyono, H., Ingriana, A., & Hartanti, R. (2024). Persuasive communication in contemporary marketing: Effective approaches and business results. International Journal of Economic and Business Studies (IJEBS), 1(1).
Mulyono, H., & Rolando, B. (2024). Savoring the success: Cultivating innovation and creativity for Indonesian culinary MSMEs growth. Economics and Business Journal (ECBIS), 2(4), 413–428.
Negahban, S. (2024). Graphic design for creating a visual identity of Shiraz’ Eram Botanical Garden. Grafica, 12(23), 65–74. https://doi.org/10.5565/rev/grafica.241
Ngoc, N. H., & Huong, N. T. L. (2024). Graphic design in Vietnam in integration and sustainable development. Praksis, 21(2), 333–354. https://doi.org/10.25112/rpr.v2.3790
Ozdowska, A., Sweetser, P., & Daiiani, M. (2023). A scoping review of heuristics in videos games research: Definitions, development, application, and operationalisation. Proceedings of the ACM on Human-Computer Interaction, 7(CHI PLAY), 1–35. https://doi.org/10.1145/3611035
Pedro, J., Matos, P., & Correia, V. (2022). Sustainability in design projects: A proposal to apply sustainability to education and professional practice. Convergencias: Revista de Investigacao e Ensino Das Artes, 15(30), 13–21. https://doi.org/10.53681/c1514225187514391s.30.138
Perdomo, B., del Carmen Llontop Castillo, M., & Mas, O. (2022). Teaching creative careers in the pandemic: A study of digital tools used by university instructors. Learning and Teaching, 15(2), 53–80. https://doi.org/10.3167/latiss.2022.150204
Putri, L. W. B., & Setiawan, B. L. T. (2025). Analyzing the strategic contribution of social media influencers to e-commerce marketing effectiveness. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(2).
Quyen, T. T. L., Liou, S., & Yang, C. H. (2024). Teaching graphic design for undergraduate students in Vietnam: A curriculum analysis. Frontiers in Education, 9. https://doi.org/10.3389/feduc.2024.1354438
Rahardja, B. V., Rolando, B., Chondro, J., & Laurensia, M. (2024). Mendorong pertumbuhan e-commerce: Pengaruh pemasaran media sosial terhadap kinerja penjualan. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(1).
Rolando, B. (2018). Tingkat kesiapan implementasi Smart Governance di Kota Palangka Raya [Tesis, Universitas Atma Jaya Yogyakarta]. UAJY Repository.
Rolando, B. (2024). Cultural adaptation and automated systems in e-commerce copywriting: Optimizing conversion rates in the Indonesian market. International Journal of Economic and Business Studies (IJEBS), 1(1).
Rolando, B., Chandra, C. K., & Widjaja, A. F. (2025). Technological advancements as key drivers in the transformation of modern e-commerce ecosystems. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(2).
Rolando, B., & Ingriana, A. (2024). Sustainable business models in the green energy sector: Creating green jobs through renewable energy technology innovation. International Journal of Economic and Business Studies (IJEBS), 1(1).
Rolando, B., Nur Azizah, F., Karaniya Wigayha, C., Bangsa, D., Jl Jendral Sudirman, J., Jambi Selatan, K., & Jambi, K. (2024). Pengaruh viral marketing shopee affiliate, kualitas produk, dan harga terhadap minat beli konsumen Shopee. Arbitrase: Jurnal Ekonomi dan Akuntansi, 5(2). https://doi.org/10.47065/arbitrase.v5i2.2167
Rolando, B., & Wigayha, C. K. (2024). Pengaruh e-WOM terhadap keputusan pembelian online: Studi kasus pada pelanggan aplikasi Kopi Kenangan. Jurnal Manajemen Dan Kewirausahaan (JUMAWA), 1(4), 193–210.
Sharma, S., Koehl, L., Bruniaux, P., Zeng, X., & Wang, Z. (2021). Development of an intelligent data-driven system to recommend personalized fashion design solutions. Sensors, 21(12). https://doi.org/10.3390/s21124239
Stark, J. F., & Stones, C. (2019). Constructing representations of germs in the twentieth century. Cultural and Social History, 16(3), 287–314. https://doi.org/10.1080/14780038.2019.1585314
Stoykov, D. (2024). Impact of the colour perception of graphic design on promoting tourist destinations of Southeast Europe. Journal of Graphic Engineering and Design, 15(3), 21–29. https://doi.org/10.24867/JGED-2024-3-021
Suárez-Carballo, F., & Pérez-Maíllo, A. (2022). The graphic design of podcasts: Analysis of visual strategies. Grafica, 10(19), 55–62. https://doi.org/10.5565/REV/GRAFICA.217
Sun, B., Pan, H., & Shao, S. (2023). Countermeasures for improving rural living environments under the background of a rural revitalization strategy based on computer virtualization technology. Sustainability, 15(8). https://doi.org/10.3390/su15086699
Tan, D. M., & Alexia, K. R. (2025). The influence of TikTok affiliate content quality and credibility on purchase decisions via the yellow basket feature. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(2).
Tu, S. (2022). (Retracted) Computer hand-painting of intelligent multimedia images in interior design major. Journal of Electronic Imaging, 31(05). https://doi.org/10.1117/1.jei.31.5.051418
Vorobchuk, M., & Pashkevych, K. (2023). Digital code as an object graphic design for dissemination and promotion of brand. Art History and Criticism, 19(1), 130–142. https://doi.org/10.2478/mik-2023-0010
Vorobchuk, M., Pashkevych, K., Yezhova, O., & Protsyk, B. (2024). QR code design: From digital graphics to environmental, product and fashion design. Journal of Graphic Engineering and Design, 15(2), 51–57. https://doi.org/10.24867/JGED-2024-2-051
Widjaja, A. F. (2025). Factors influencing purchase intention in e-commerce: An analysis of brand image, product quality, and price. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(3).
Wigayha, C. K., Rolando, B., & Wijaya, A. J. (2024). Peluang bisnis dalam industri hijau dan energi terbarukan. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(1).
Wigayha, C. K., Rolando, B., & Wijaya, A. J. (2025). A demographic analysis of consumer behavioral patterns on digital e-commerce platforms. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(2).
Winata, V., & Arma, O. (2025). Analyzing the effect of e-wallet usability on customer retention in mobile payment apps. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(2).
Wu, X., & Xue, X. (2024). Multimedia innovation and integration of folk art elements in interior design. International Journal of Cognitive Informatics and Natural Intelligence, 18(1). https://doi.org/10.4018/IJCINI.351644
Zahran, A. M. (2025). The impact of marketing strategies on the success of the fast fashion industry: A systematic review. Jurnal Manajemen dan Ekonomi Kreatif (JUMDER), 1(3).
Zanella, F., Bosoni, G., Di, E., Gioia, S., Iannilli, L., Matteucci, G., Messori, R., & Trocchianesi, R. (2024). Multidisciplinary aspects of design objects, processes, experiences and narratives (Springer Series in Design and Innovation, Vol. 37). Springer Nature.